App UX design

Using conversion metrics and churn, TP had come to the conclusion that their existing TP+ app was not creating an easy to use experience for customers. The app's users had simple aims: to receive card payments, view existing products and transactions, and to create reports. However these processes were more convoluted than they could be.

The most important part of the redesign process for TakePayments was to improve onboarding.

The onboarding process involved lots of communication with the customer via phone or email, in order to relay information such as their customer number, pas password etc. In close collaboration with the development team we devised a UX which would allow users to onboard themselves through the app with ease.

This reduced the user setup cost for TakePayments, but also improved user's own experience of the process.