App UX concept

Oakley Concept

Oakely don't have an app, so we thought we'd envision what one might look like.


Design Direction

Oakley have a minimal brand, with only two colours (white and a black), which is lovely to work with.

Sticking with the minimal look, we kept black as the primary colour and leant heavily on a grey colour for anything that wasn't meant to stand out as much.

Getting the right images is so important for a design. Oakley have some really nice photos of their products. Mostly 3D renderings with perfectly white backgrounds, which make the colours really pop and helped massively with the places we could take the design.

This is only a concept with two screens, but it gives an idea of where it could be taken.

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